When finding shit to write about, it gets to the point where fit is irrelevant. What should be noticed are the details. Fit’s are always subjective and personal preference. A slim fit is such a broad term. To some, slim is another man’s straight, vice versa. Obscured details are those details that you wouldn’t notice from more than a metre away. Creative little jelly beans that you hide in your pocket and refuse to share with anyone else unless they get into your pants!

Obscured details are what separates a creative business, from a business business. When the business business types sniff out the jelly beans in your pocket (*cough* selvedge *cough*) and try to replicate it, it’s time to jump ship and leg it out to the next jelly bean patch.

I almost feel guilty for sharing construction details of other brands on the web, but I know that they’ve already started work on the next great thing.

Momotaro x Japan Blue – Japan Blue x Momotaro